Consumer experience and Luxury Branding Essay Example | Topics and Well Written Essays - 1750 words

Consumer experience and Luxury Branding - Essay simulationThere argon various ways in which the consumers experience fashion retail on a global scale. These experiences can either be seen or felt. The first experience is psychological or emotional. Saprikis, Chouliara, and Broekhuizen (2010, p.2) ascertained that an individuals purchasing choices are influenced by four major psychological factors, including perception, motivation, learning, beliefs, and attitude. Liu and Forsythe (2010, p.83) illustrate that the invention of the customer to shop is positively linked with the attitude towards purchasing, and affects their decision-making and purchasing behavior. Khitoliya (2014, p.18) argue that perceived usefulness, convenience, and perceived entertainment are the dominant factors that affect consumer perceptions about a brand. Cao, Xu, and Douma add that enjoyment in intrinsic motivation. When a customer enjoys a product, it impacts positively on the sales of that particular bran d. It is equally important to note that when the employees are motivated and satisfied with their job, it translates into a good feeling to the customer since they are able to interact considerably with the staff and get quality products that make them be satisfied. Schmitt claims that products and services that emerge from the brands touchable soul connect psychologically to the consumers. As a result, it generates emotionally positive experience from the customers. Zara uses emotional lymph gland experience of increased self-confidence, self-esteem, and happiness to meet the customer preferences.